Shore Club Private Collection: Ultra-Luxury Oceanfront Living in Miami Beach

Shore Club Private Collection is one of Miami Beach’s most exclusive oceanfront new developments, bringing together private residences, historic restoration, new construction, resort-style service, and direct access to the sand.

Located at 1901 Collins Avenue, Shore Club Private Collection is positioned in the heart of Miami Beach, near Collins Park, the ocean, Lincoln Road, South Beach, Mid-Beach, and some of the city’s most recognizable dining, cultural, and lifestyle destinations.

For buyers looking at Miami Beach new developments, Shore Club Private Collection stands out because it offers something highly specific: a limited collection of ultra-luxury oceanfront residences connected to a resort experience in one of Miami Beach’s most established coastal settings.

Shore Club Private Collection at a Glance

• Location: 1901 Collins Avenue, Miami Beach
• Property type: Ultra-luxury oceanfront residences with resort component
• Residences: Reported collection of 49 private residences
• Additional offering: Standalone beachfront mansion reported
• Hospitality component: Resort operated by Auberge Resorts Collection
• Developers: Witkoff Group and Monroe Capital
• Architecture: Robert A.M. Stern Architects with Kobi Karp
• Sales and marketing: Douglas Elliman Development Marketing
• Key appeal: Oceanfront location, limited residences, resort services, historic restoration, Miami Beach lifestyle, and ultra-luxury positioning

What Is Shore Club Private Collection?

Shore Club Private Collection is an ultra-luxury residential and resort redevelopment in Miami Beach.

The project reimagines the historic Shore Club property and Cromwell House into a new oceanfront destination with private residences, a resort component, and a highly limited ownership experience. Unlike larger beachfront towers with hundreds of units, Shore Club is positioned around scarcity, service, privacy, and direct oceanfront access.

For luxury buyers, the appeal is not only the residence itself. It is the combination of Miami Beach history, new construction, resort hospitality, oceanfront living, and limited inventory.

Miami Beach Oceanfront Location

The location is one of the strongest parts of Shore Club Private Collection.

Positioned directly on Collins Avenue and the ocean, the project gives residents access to the beach while keeping them close to South Beach, Lincoln Road, Collins Park, Sunset Harbour, and the broader Miami Beach lifestyle.

Nearby destinations include:

• The Atlantic Ocean
• Miami Beach Boardwalk
• Collins Park
• Lincoln Road
• The Bass
• Miami Beach Convention Center
• South Beach
• Sunset Harbour
• Faena District
• Bal Harbour
• Miami Design District
• Downtown Miami
• Miami International Airport

For buyers comparing Miami Beach new developments, location within the island matters. A residence at Shore Club offers a different experience than a home in North Beach, Surfside, Bal Harbour, or Sunny Isles.

The appeal here is being directly on the ocean while staying connected to the culture, dining, walkability, and energy of Miami Beach.

Residences at Shore Club Private Collection

Shore Club Private Collection is reported to include 49 private residences, with a combination of residences within the historic Cromwell House and a new oceanfront tower.

The project is designed for buyers who want large-scale luxury, privacy, views, and a more serviced ownership experience. Reported offerings include private residences, a standalone beachfront mansion, and ultra-luxury penthouse residences with significant indoor and outdoor living space.

Buyers should pay close attention to:

• Residence type
• Floor plan
• Ocean exposure
• Floor height
• Terrace space
• Indoor-outdoor layout
• Privacy
• Finish package
• Parking and storage
• Service access
• HOA estimates
• Brand or hospitality-related fees
• Deposit structure
• Contract terms
• Estimated delivery timeline

In a project like Shore Club, unit selection matters heavily. A residence in the historic component, a residence in the new tower, a beachfront mansion, and a penthouse will each offer a very different ownership experience.

The value is not only square footage. It is view, privacy, terrace depth, floor height, service, history, and direct connection to the ocean.

Resort Services, Amenities & Beachfront Lifestyle

Shore Club Private Collection is expected to offer a highly serviced oceanfront lifestyle connected to the resort component.

Planned and reported lifestyle elements may include:

• Resort-style residential services
• Private arrival experience
• Beach access
• Pool and lounge areas
• Spa and wellness amenities
• Fitness spaces
• Private dining opportunities
• In-residence service options
• Hotel-style hospitality
• Outdoor oceanfront spaces
• Resident and guest amenities
• Dining and social spaces

The amenity story at Shore Club is not only about features. It is about service and atmosphere. This is a project designed for buyers who want the privacy of a residence with the ease and support of a luxury resort environment.

That distinction matters in Miami Beach, where buyers are often comparing not just buildings, but complete lifestyle experiences.

Historic Restoration and New Construction

One of the most important parts of Shore Club Private Collection is the combination of preservation and new development.

The project includes the redevelopment of historic Miami Beach hotel structures along with a new residential tower. That gives Shore Club a different identity than a ground-up tower with no architectural history.

For buyers, this matters because the building is tied to Miami Beach’s historic hospitality and design culture while also offering new luxury residences and modern services.

The appeal is not only new construction. It is old Miami Beach meeting a new ultra-luxury residential standard.

Why Shore Club Private Collection Stands Out

Shore Club Private Collection stands out because it brings together several rare elements in one project.

The development combines:

• Direct oceanfront location
• Miami Beach address
• Limited private residences
• Historic restoration
• New luxury residential construction
• Resort component operated by Auberge Resorts Collection
• Architecture by Robert A.M. Stern Architects with Kobi Karp
• Ultra-luxury penthouse offerings
• Direct beach access
• Service-driven ownership
• Proximity to South Beach, Lincoln Road, and Collins Park

Many Miami Beach developments offer ocean views. Shore Club adds history, scarcity, resort service, and a very limited residential collection.

That is what makes it different from a standard beachfront condo.

Who Is Shore Club Private Collection Best For?

Shore Club Private Collection may appeal to:

• Ultra-luxury buyers looking for Miami Beach new development
• Buyers seeking direct oceanfront living
• Seasonal residents who want resort-style service
• International buyers who value scarcity and brand-level hospitality
• Buyers who want a limited residential collection
• Buyers who want proximity to South Beach without a typical condo-tower feel
• Luxury buyers comparing Miami Beach, Surfside, Bal Harbour, and Fisher Island
• Buyers who value historic restoration, new construction, and beachfront access

It may not be the right fit for buyers looking for short-term rental flexibility, a lower-cost investment condo, or a quiet suburban environment.

Shore Club is better suited for buyers who want oceanfront luxury, privacy, service, limited inventory, and a Miami Beach address with history.

What Buyers Should Know Before Purchasing

Before purchasing at Shore Club Private Collection or any Miami Beach new development, buyers should look beyond renderings, press coverage, and record-setting sales headlines.

Important details to review include:

• Current pricing and available residences
• Residence type and location within the project
• Floor plans and view exposure
• Oceanfront orientation
• Terrace size and outdoor living space
• Deposit structure and contract terms
• Estimated completion and delivery timeline
• HOA estimates and closing costs
• Rental rules and ownership restrictions
• Resort and residence operating structure
• Hospitality-related fees, if applicable
• Included finishes and upgrade options
• Parking and storage
• Amenity access and resident services
• Developer documents and prospectus
• Construction and delivery updates

This is especially important with ultra-luxury resort-residential projects because the ownership experience depends on more than the residence itself. Services, operating costs, hospitality access, privacy, maintenance, and long-term management all matter.

The right purchase is not only about choosing the building. It is about choosing the right residence, view, terrace, privacy level, service structure, and long-term ownership strategy.

Miami Home Insider Take: What Buyers Should Know

What makes Shore Club Private Collection interesting is the combination of scarcity and story.

Miami Beach has oceanfront condos. Miami Beach has luxury hotels. Miami Beach has historic architecture. Shore Club brings all three together in a very limited residential offering.

That is what gives the project its power.

The ultra-luxury buyer today is not only looking for a beautiful residence. They are looking for something difficult to replicate. Direct beachfront access, historic Miami Beach identity, resort service, limited inventory, and new construction all working together is a rare combination.

For buyers comparing Shore Club to Surfside, Bal Harbour, South Beach, Fisher Island, or other Miami Beach new developments, the key question is not only price. It is whether they value the blend of history, service, oceanfront living, and exclusivity enough to choose this specific lifestyle.

For the right buyer, Shore Club Private Collection offers one of the most distinctive oceanfront ownership opportunities in Miami Beach.

Learn More About Shore Club Private Collection

For current pricing, floor plans, availability, deposit structure, and private presentations, contact Lexie Bergman or explore additional Miami Beach, South Beach, and Miami new development guides on Miami Home Insider.